'Arya2' is successively to packed houses in the state and its hero Allu Arjun, who has got admiration from everyone, is unsurprisingly on the cloud nine.  He is gearing up for his next film 'Badrinath', to be directed by VV Vinayak.  The film is produced by Allu Aravind.

Vinayak is setting up to make the film as a systematic mass and action entertainer, in which Arjun will be seen in a powerful action-based role.  'Bunny', the last outing of the actor-director duo was commercially triumphant.  The two are joined by, Geetha Arts, which has a importance of its own after the massive achievement of 'Ghajini' and 'Magadheera'.

We can anticipate a pricey entertainer.  The rest of the cast and crew are yet to be finalized.  It is learnt that the story discussions are almost over.

Arjun is at present filming for his Gunashekar-directed 'Varudu'.  Badrinath will go on floors after Varudu's shooting is wrapped up by the end of February.