Versatile director Singeetam Srinivasa Rao, who shaped a new trend in film-making with his Pushpaka Vimanam, Mayuri, Taram Marindhi, Vichitra Sodarulu, Michael Madhana Kamarajan (Tamil), Aditya 369, Bhairava Dweepam, Brundavanam, Madam Gatotkacha in addition to Life After Death, will appear in a key role in Allu Arjun’s new film, organism directed by Guna Sekhar in addition to produced by Danayya under the banner of Universal Media.

The 79 year old executive had earlier acted in a couple of cameo roles in some movies, but this is the opening time he will come into view in a full-length role. National award winning actress-director-producer-cinematographer Suhasini, wife of ace director Mani Ratnam, is singing the role of Allu Arjun's mother. Tamil actor Arya, who is basking in the glory of his superb presentation in Nan Kadavul, is the villain.
 
Music is by Mani Sharma; words are by Veturi; Ashok is the art designer; Stunt Shiva composes the action scenes. Editing will be by Srikar Prasad as well as photography by R.D. Rajasekhar.