Looking to progeny a new era in the South Indian movie industry, tennis ace Mahesh Bhupathi’s Globosport has entered into a combined business enterprise by means of Ocher Studios owned by Soundarya Rajnikanth.

According to a depress discharge, the JV’s most important focal point will lie on star management, new-fangled media human human rights of South Indian celebrities as well as most prominently the South Indian Film Awards Extravaganza.

"The foremost of its variety in India, this will be merriment of South Indian Cinema. Considered by loads of as the busiest and most ready for action in the motherland, the awards will honuor the achievements of South Indian pictures artists as well as technicians on and off the screen," says Soundarya.

"Even though the perception of celebrity supervision is moderately new in the south, the Globosport-Ocher JV campaign to change that. We have been in the business of activity intended for over seven years at the present, as well as understand the pulse of the market," says Bhupathi.