So far we’ve had Tollywood stars endorse cola and soap brands or make ribbon-cutting manifestation. What’s made them look for a new source of income to add to their bulky bank balance? Charmee says that for her doing one endorsement is as good as the other. “Endorsing a mobile store was just a growth of my brand impartiality. I enjoyed doing it. The money was also good and I got great media mileage out of the movement. What more can I ask for,” she avers. 

A leading mobile store has signed current BO flavour Kaajal to promote their stores. According to agency sources, Kaajal’s contract includes opening the launch of the store, a photo shoot and promotional trailer on the store. For all this, stars need to spare three days from their busy timetable. New contestant to the endorsement brandwagon, Hansika says that the reason she decided to endorse a city-centric mobile store was easy: “They wanted a youth icon to promote their brand. I was an evident choice,” adds Hansika.