Marketing is the whole thing, today. New age filmmakers like Saikiran Adivi and Mahi know it better. By pricing the audio cassette of their Moon Water Productions' approaching film Village Lo Vinayakudu at mere Rs. 10, they have struck gold.

Allegedly, the audio cassettes sold ahead of their hope, and clearly buoyed by the enormous success, the film's unit members - hero Krishnudu, producer Mahi, director Adivi and others are starting on a success yatra and will tour towns like Guntur, Tirupathi, Rajahmundry, Nellore, Vizag.

The unit members will deal out over 10,000 CDs during the tour which will be start on 28th, 29th and 30th of this month.

A close assist of director Adivi said that "it's the first of its type in the history of Tollywood to organise a music success tour."

Getting pat from biggies like Suresh Productions, the director-producer duos are expecting to make impression in the coming days.

Moreover serving as a huge advertising trick for the film, the success tour will also help boost the sales the audio the second edition of which will also be released soon.